← All marketing · Window total
| Source | Leads | Signed | Conv % | Spend | Cost / Signed |
|---|---|---|---|---|---|
| Television Ad | 1,072 | 198 | 18.5% | $1,276,962 | $6,449 |
| Billboard Ad | 292 | 84 | 28.8% | $715,975 | $8,524 |
| Sponsorship | 1 | 0 | 0.0% | $344,592 | — |
| Google LSA (Louisville) | 431 | 92 | 21.3% | $190,162 | $2,067 |
| Social Media | 74 | 5 | 6.8% | $184,640 | $36,928 |
| Google Ads | 308 | 26 | 8.4% | $159,246 | $6,125 |
| Radio Ad | 22 | 7 | 31.8% | $101,716 | $14,531 |
| OTT / CTV | 0 | 0 | — | $97,474 | — |
| SEO | 3,062 | 263 | 8.6% | $56,332 | $214 |
| Google LSA (Lexington) | 191 | 41 | 21.5% | $37,747 | $921 |
| Bus Ad | 2 | 0 | 0.0% | $31,050 | — |
| Word of Mouth | 2,584 | 991 | 38.4% | $0 | $0 |
| Returning Client | 686 | 304 | 44.3% | $0 | $0 |
| Employee (Attorney) | 201 | 172 | 85.6% | $0 | $0 |
| Employee (Non Attorney) | 92 | 68 | 73.9% | $0 | $0 |
| Attorney Referral | 155 | 46 | 29.7% | $0 | $0 |
| AI Chatbot | 84 | 24 | 28.6% | $0 | $0 |
| Health Care Provider Referral | 21 | 16 | 76.2% | $0 | $0 |
| Employee (Owner) | 13 | 9 | 69.2% | $0 | $0 |
| Unknown | 10 | 5 | 50.0% | $0 | $0 |
| 4 | 3 | 75.0% | $0 | $0 | |
| Former Employee | 2 | 2 | 100.0% | $0 | $0 |
| Unknown Referral Source | 149 | 2 | 1.3% | $0 | $0 |
| Legal Aid Society | 1 | 1 | 100.0% | $0 | $0 |
| Kentucky Lawyer Referral Service | 4 | 0 | 0.0% | $0 | — |