← All marketing · Window total
| Source | Leads | Signed | Conv % | Spend | Cost / Signed |
|---|---|---|---|---|---|
| Television Ad | 440 | 78 | 17.7% | $283,061 | $3,629 |
| Billboard Ad | 126 | 38 | 30.2% | $169,832 | $4,469 |
| Sponsorship | 0 | 0 | — | $79,025 | — |
| Social Media | 22 | 1 | 4.5% | $47,121 | $47,121 |
| Google Ads | 60 | 12 | 20.0% | $28,625 | $2,385 |
| SEO | 1,116 | 120 | 10.8% | $23,682 | $197 |
| Radio Ad | 9 | 5 | 55.6% | $23,144 | $4,629 |
| Google LSA (Louisville) | 160 | 28 | 17.5% | $21,865 | $781 |
| Google LSA (Lexington) | 128 | 25 | 19.5% | $12,354 | $494 |
| OTT / CTV | 0 | 0 | — | $8,166 | — |
| Word of Mouth | 1,040 | 410 | 39.4% | $0 | $0 |
| Returning Client | 290 | 124 | 42.8% | $0 | $0 |
| Employee (Attorney) | 83 | 70 | 84.3% | $0 | $0 |
| Employee (Non Attorney) | 33 | 25 | 75.8% | $0 | $0 |
| AI Chatbot | 66 | 21 | 31.8% | $0 | $0 |
| Attorney Referral | 48 | 20 | 41.7% | $0 | $0 |
| Employee (Owner) | 11 | 9 | 81.8% | $0 | $0 |
| 4 | 3 | 75.0% | $0 | $0 | |
| Unknown | 9 | 3 | 33.3% | $0 | $0 |
| Health Care Provider Referral | 5 | 2 | 40.0% | $0 | $0 |
| Unknown Referral Source | 128 | 2 | 1.6% | $0 | $0 |
| Former Employee | 1 | 1 | 100.0% | $0 | $0 |
| Legal Aid Society | 1 | 1 | 100.0% | $0 | $0 |
| Bus Ad | 2 | 0 | 0.0% | $0 | — |
| News Story | 9 | 0 | 0.0% | $0 | — |