← All marketing · Window total
| Source | Leads | Signed | Conv % | Spend | Cost / Signed |
|---|---|---|---|---|---|
| Television Ad | 632 | 120 | 19.0% | $993,901 | $8,283 |
| Billboard Ad | 166 | 46 | 27.7% | $546,143 | $11,873 |
| Sponsorship | 1 | 0 | 0.0% | $265,568 | — |
| Google LSA (Louisville) | 271 | 64 | 23.6% | $168,296 | $2,630 |
| Social Media | 52 | 4 | 7.7% | $137,519 | $34,380 |
| Google Ads | 248 | 14 | 5.6% | $130,620 | $9,330 |
| OTT / CTV | 0 | 0 | — | $89,308 | — |
| Radio Ad | 13 | 2 | 15.4% | $78,572 | $39,286 |
| SEO | 1,946 | 143 | 7.3% | $32,650 | $228 |
| Bus Ad | 0 | 0 | — | $31,050 | — |
| Google LSA (Lexington) | 63 | 16 | 25.4% | $25,393 | $1,587 |
| Word of Mouth | 1,544 | 581 | 37.6% | $0 | $0 |
| Returning Client | 396 | 180 | 45.5% | $0 | $0 |
| Employee (Attorney) | 118 | 102 | 86.4% | $0 | $0 |
| Employee (Non Attorney) | 59 | 43 | 72.9% | $0 | $0 |
| Attorney Referral | 107 | 26 | 24.3% | $0 | $0 |
| Health Care Provider Referral | 16 | 14 | 87.5% | $0 | $0 |
| AI Chatbot | 18 | 3 | 16.7% | $0 | $0 |
| Unknown | 1 | 2 | 200.0% | $0 | $0 |
| Former Employee | 1 | 1 | 100.0% | $0 | $0 |
| Employee (Owner) | 2 | 0 | 0.0% | $0 | — |
| Kentucky Lawyer Referral Service | 4 | 0 | 0.0% | $0 | — |
| News Story | 20 | 0 | 0.0% | $0 | — |
| Unknown Referral Source | 21 | 0 | 0.0% | $0 | — |
| Yellow Pages | 5 | 0 | 0.0% | $0 | — |