Cost / Signed by Source

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Generated 2026-09-01T20:53:25+00:00
Auto-refresh every 10 min
SourceSpendSignedCost / Signed
Television Ad$1,276,962198$6,449
Billboard Ad$715,97584$8,524
Sponsorship$344,5920—
Google LSA (Louisville)$190,16292$2,067
Social Media$184,6405$36,928
Google Ads$159,24626$6,125
Radio Ad$101,7167$14,531
OTT / CTV$97,4740—
SEO$56,332263$214
Google LSA (Lexington)$37,74741$921
Bus Ad$31,0500—
Time frameWindow total
SourceSpend ÷ Signed by source (paid sources only)
Fields usedlitify_mktgROI__Source__c, litify_pm__Source__c
CaveatCost/Signed assumes Spend.Source and Matter.Source labels match. Sponsorship is a known mismatch (see Marketing Spend Entry SOP) — its '—' / sky-high cost reflects unjoined attribution, not zero return. Lexington and Louisville LSA are tracked separately and must never be combined.