Cost / Signed by Source

Source	Spend	Signed	Cost / Signed
Television Ad	$993,901	120	$8,283
Billboard Ad	$546,143	46	$11,873
Sponsorship	$265,568	0	—
Google LSA (Louisville)	$168,296	64	$2,630
Social Media	$137,519	4	$34,380
Google Ads	$130,620	14	$9,330
OTT / CTV	$89,308	0	—
Radio Ad	$78,572	2	$39,286
SEO	$32,650	143	$228
Bus Ad	$31,050	0	—
Google LSA (Lexington)	$25,393	16	$1,587

Time frameWindow total

SourceSpend ÷ Signed by source (paid sources only)

Fields usedlitify_mktgROI__Source__c, litify_pm__Source__c

CaveatCost/Signed assumes Spend.Source and Matter.Source labels match. Sponsorship is a known mismatch (see Marketing Spend Entry SOP) — its '—' / sky-high cost reflects unjoined attribution, not zero return. Lexington and Louisville LSA are tracked separately and must never be combined.