Cost / Signed by Source

Source	Spend	Signed	Cost / Signed
Television Ad	$283,061	78	$3,629
Billboard Ad	$169,832	38	$4,469
Sponsorship	$79,025	0	—
Social Media	$47,121	1	$47,121
Google Ads	$28,625	12	$2,385
SEO	$23,682	120	$197
Radio Ad	$23,144	5	$4,629
Google LSA (Louisville)	$21,865	28	$781
Google LSA (Lexington)	$12,354	25	$494
OTT / CTV	$8,166	0	—

Time frameWindow total

SourceSpend ÷ Signed by source (paid sources only)

Fields usedlitify_mktgROI__Source__c, litify_pm__Source__c

CaveatCost/Signed assumes Spend.Source and Matter.Source labels match. Sponsorship is a known mismatch (see Marketing Spend Entry SOP) — its '—' / sky-high cost reflects unjoined attribution, not zero return. Lexington and Louisville LSA are tracked separately and must never be combined.